Privacy Policy

2. Information We Collect

2.1 Personal Information

When you create an account, place an order, or contact us, we may collect:

• Name and contact details (phone number, email address)
• Shipping and billing addresses
• Payment information (processed securely through our PCI DSS-compliant payment gateway — we do not store full card details)
• Order history and preferences
• Custom neon sign design specifications and uploads
• Account login credentials (OTP-based authentication)

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information, including:

• Device information (browser type, operating system, device type)
• IP address and approximate geographic location
• Pages visited, time spent, and navigation patterns
• Referral source and search queries used to find us

3. How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process, fulfill, and deliver your orders, including coordination with shipping partners.
• Customer Support: To respond to your inquiries, handle returns, and manage support tickets.
• Personalization: To provide personalized product recommendations and a tailored browsing experience.
• Communication: To send order confirmations, shipping updates, and account-related notifications.
• Marketing (with consent): To send promotional emails, newsletters, and offers only if you have opted in. You can unsubscribe at any time.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Security: To detect, prevent, and address fraud, security breaches, and other illegal activities.

4. Data Sharing & Third Parties

We do not sell your personal data. We share your information only with trusted third-party service providers who help us operate our business:

• Payment Processors: Securely handle your payment data in compliance with PCI DSS.
• Shipping & Logistics Partners: Receive your shipping address and order details for delivery fulfillment.
• Communication Services: Used to send OTP verification messages and transactional emails.
• Cloud Infrastructure Providers: Host and secure your account and order data.
• Analytics Providers: To understand Site usage and improve our services (data is anonymized where possible).

We may also disclose your information when required by law, regulation, or a valid legal request from a government authority.

5. Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for the Site to function properly (authentication, cart, session management).
• Analytics Cookies: Help us understand how visitors interact with our Site so we can improve it.
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness. These are set only with your consent.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect Site functionality.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication with OTP-based login
• Access controls limiting data access to authorized personnel only
• Regular security assessments and updates to our systems

While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to contact us immediately if you suspect any unauthorized access to your account.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• Account Data: Retained as long as your account is active. You can request account deletion at any time.
• Order Data: Retained for up to 7 years for tax and legal compliance purposes as required under Indian law (GST and Income Tax Act).
• Marketing Data: Retained until you withdraw your consent or unsubscribe.

8. Your Rights (Under DPDP Act, 2023)

Under the Digital Personal Data Protection Act, 2023, you have the following rights with respect to your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Correction: You can request correction of any inaccurate or incomplete personal data.
• Right to Erasure: You can request deletion of your personal data, subject to legal retention requirements.
• Right to Data Portability: You can request your data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: You can withdraw your consent for data processing at any time by contacting us or unsubscribing from marketing communications.
• Right to Grievance Redressal: You have the right to lodge a grievance with us or with the Data Protection Board of India.

To exercise any of these rights, please contact us at support@theneonprime.com. We will respond to your request within 30 days.

9. Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your personal data is primarily processed and stored within India. In cases where data is transferred to servers or service providers located outside India, we ensure that appropriate safeguards are in place, including contractual obligations for data protection. Such transfers will only occur with your explicit consent where required under the DPDP Act.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or other factors. We will notify you of any material changes by posting the updated policy on this page with a revised “Last updated” date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: